Meet the Maker - Jennifer Cervelli
Who Am I?
I’m Jennifer Cervelli, a California-based jewelry designer creating rustic, ethical pieces for eco-conscious free spirits. My handcrafted designs are deeply inspired by adventure, travel, nature, and the incredible California landscapes. Through Jennifer Cervelli Jewelry, I bring together my love for metalsmithing, sustainability, and storytelling—crafting jewelry that embodies both beauty and meaning.
How I Got Into This Industry
I grew up in a small town near Philadelphia, and I’ve been an artist since childhood. My creative journey began early, studying painting, photography, and ceramics, but it was my travels as a JEM (Joint Environmental Mission) exchange student to Australia, Italy, and England that truly shaped my passion for both art and environmentalism.
I fell in love with metalsmithing while attending the Savannah College of Art and Design (SCAD) in Savannah, Georgia, where I earned my BFA in Metals & Jewelry. The beauty of the South influenced many of my first designs, and my countless travels continue to inspire my work today. After graduating in 2007, I worked for several incredible designers in the Bay Area, California, before moving to Fort Collins, Colorado, to focus solely on my own jewelry line. The Rocky Mountains still hold a special place in my heart, influencing my designs alongside my love for the ocean and natural landscapes.
I moved to Los Angeles, California, in 2012, where I currently reside. Each piece is individually handcrafted with love in Hermosa Beach, just a few blocks from the gorgeous Pacific Ocean, alongside my sweet 15-year-old blue heeler, Dasher.
What I Offer
I specialize in:
✨ Fine & Everyday Jewelry – Rustic, yet elegant pieces crafted from recycled sterling silver, solid gold, and ethically sourced gemstones.
✨ Engagement & Wedding Rings – Unique, handcrafted rings designed for those who value ethical elegance.
✨ Custom & Bespoke Jewelry – Personalized designs that reflect individual stories and milestones.
✨ Jewelry Making Workshops – I’m excited to be hosting my first in-person workshops, sharing the art of metalsmithing with fellow jewelry lovers.
The Problems I Solve for My Clients
Many of my clients are looking for meaningful, sustainably made jewelry that aligns with their values. Whether it’s a wedding ring made from recycled gold, a custom design with sentimental significance, or a timeless piece for everyday wear, my mission is to provide quality, ethical craftsmanship that connects to the wearer on a deeper level.
What Sets Me Apart
💎 Sustainability First – As a certified California Green Business, I use only recycled metals, conflict-free gemstones, and sustainable practices.
💎 Handmade with Love – Every piece is meticulously handcrafted in my Hermosa Beach studio, ensuring authenticity and uniqueness.
💎 Inspired by Adventure – My designs are influenced by my travels, from the Rocky Mountains to the California coastline, and beyond.
💎 Women-Owned & Independent – I’m proud to be a woman-owned business, dedicated to small-batch production and ethical artistry.
💎 Jewelry with Meaning – To me, jewelry is not just an accessory—it’s a powerful connection to art, emotion, and personal stories.
What I’m Most Proud Of
I’m incredibly proud to have built a brand that stands for ethics, sustainability, and craftsmanship. Seeing my jewelry become a part of my clients’ most cherished moments is an honor.
What I Want You to Know
At Jennifer Cervelli Jewelry, I believe in creating jewelry that is beautiful, meaningful, and sustainable. Whether you’re looking for a special heirloom, a gift, or a piece that simply makes you feel good every day, I hope my designs inspire a sense of connection to nature, adventure, and artistry.
