About JCJ

Welcome to Jennifer Cervelli Jewelry! We design and create timeless jewelry that's rustic, ethical, and highly well-crafted for earth-conscious, free spirits because we believe in empowering others while saving the Earth!

JCJ is passionate about cultivating a more ethical, transparent, and sustainable jewelry industry. All of our products are handmade with only recycled metals, conflict free precious gemstones, and promotes sustainability through green business practices.

Yes, jewelry is an object of beautiful adornment but it is also an object of deeper meaning. Jewelry can be inspiring. It can carry a message and tell a story. And most importantly, it can be powerful. Our goal is to strengthen the power of their wearers.

I grew up in a small town outside the suburbs of Philadelphia, and I have been creating art my whole life. I fell in love with metal smithing while attending the Savannah College of Art and Design in Savannah, Georgia. The beauty of the South inspired many of my first designs, and throughout my #JenSetting travels I draw inspiration for the JC jewelry lines. After graduating from SCAD in 2007 with a BFA in metals & jewelry, I moved to the Bay Area, where I worked for a few prestigious jewelry designers gaining tremendous bench experience while perfecting my fabrication skills. After about 4 years in San Fransisco and Oakland, I moved to Fort Collins, Colorado to focus on developing my own jewelry line, while spending time with family and close friends as my sister and father called Colorado home these days. I now call LA home here in Hermosa Beach, where the JCJ Studio is right next to the gorgeous Pacific Ocean!